Fragrance Consulting
I work with brands and agencies looking to establish, expand, and differentiate their presence in fragrance. From providing unique, actionable insights on FragranceTok to curating gifting lists to developing the positioning of a new fragrance campaign, I help fragrance newcomers and established players alike succeed and stand out in an increasingly crowded space.
Editorial Consulting and Freelance Writing
I work with brands looking to launch and refine their editorial content. From developing brand-specific editorial strategies to ideating original content series to guest-editing articles, I help brands create engaging written content that converts.
I am also available for select freelance writing assignments. I love digging deep — long-form reported features are my speciality.